BB LAB
Brand Reactivation
Brand Consulting
Launching Campaign Planning
Campaign Film Design & Production
![](https://cdn.myportfolio.com/ae5fcca26248cacacbe5a0135f5a997d/903249ac-fc52-4442-afa0-ddbe69a869fa_rw_1920.png?h=a319365011ba8f5213919fd63430f435)
아름다움을 이끌어내는 힘
Beauty Base
![](https://cdn.myportfolio.com/ae5fcca26248cacacbe5a0135f5a997d/49b6707f-01bd-4d9d-a15e-34428554662e_rw_600.png?h=671bc1720c61f2cb9f1e261f4cf95651)
![](https://cdn.myportfolio.com/ae5fcca26248cacacbe5a0135f5a997d/5659e178-b1ff-4e4c-a824-9b575a1be33b_rw_1920.png?h=5b45bbe3f00af3dd985d1d41b99bd1c6)
이너뷰티 소비자들은 일시적인 효과가 아닌 근원적인 개선에 더 큰 니즈를 보유하고 있습니다.
'가장 근원적인 뷰티솔루션'이라는 가치를 제시하기 위해 'Beauty Base'라는 새로운 브랜드 슬로건을 중심으로
브랜드 휠을 재설정하여 진행했습니다.
![](https://cdn.myportfolio.com/ae5fcca26248cacacbe5a0135f5a997d/f905bcd4-1ea6-479f-8644-578a159eb38e_rw_1920.png?h=ed8282efd2be0abd125d87abc8fcf79b)
![](https://cdn.myportfolio.com/ae5fcca26248cacacbe5a0135f5a997d/85de6489-a5a0-47d9-a952-e500a5e660e6_rw_1920.png?h=06b7c9797995db7de1b480940874638c)
'Beauty Base'의 스토리를 전달하기 위해 특별한 세계관을 가진 아티스트 Lucas Zanotto와 협업해
브랜드 리런칭 필름을 제작하고 TV, 디지털, 다양한 랜드마크에 릴리즈했습니다.
![](https://cdn.myportfolio.com/ae5fcca26248cacacbe5a0135f5a997d/9a0a4f66-37a0-49c5-8a3e-ef6f9a434fe4_rw_3840.png?h=1ada12e6ac6238848581d516d7b61ca4)
![](https://cdn.myportfolio.com/ae5fcca26248cacacbe5a0135f5a997d/beb0519c-25e2-4821-99b6-abdf87c30e1f_rw_3840.png?h=4662ff1caaa2e2bf25278550907cf144)
![](https://cdn.myportfolio.com/ae5fcca26248cacacbe5a0135f5a997d/aab4f4c3-cf67-44b0-8286-ddb37b1e470f_rw_3840.png?h=f454b040e44331ee09edd0fe5c44b95f)
![](https://cdn.myportfolio.com/ae5fcca26248cacacbe5a0135f5a997d/6a27a0cf-3752-4f51-a3e1-6201ad8062d5_rw_3840.png?h=59201dc81221490ceb6b03e652c03f2c)