W.CONCEPT AI Experience
Client
W.Concept
W.Concept
Categories
Content and UX
Content and UX
W Concept과 함께 *“패션 경험의 미래”*를 주제로, 생성형 AI 기반의 티셔츠 커스터마이징 서비스를 선보였습니다. Freeze Art Fair 2023. 2024에 참가하여 고객경험을 이끌어 낸 생성형 AI를 활용한 초기 작업입니다. 고객은 원하는 키워드만 입력하면, AI가 이를 반영한 디자인을 즉시 생성해 단 하나뿐인 티셔츠를 제작하고 바로 구매할 수 있는 새로운 쇼핑 경험을 제공합니다.
In collaboration with W Concept, we introduced a generative AI-based T-shirt customization service under the theme “The Future of Fashion Experience.”
Presented at Frieze Art Fair 2023 and 2024, this initiative allowed users to enter a keyword and instantly generate a one-of-a-kind T-shirt design—offering a new form of interactive, AI-powered shopping that blends personalization and creativity.
In collaboration with W Concept, we introduced a generative AI-based T-shirt customization service under the theme “The Future of Fashion Experience.”
Presented at Frieze Art Fair 2023 and 2024, this initiative allowed users to enter a keyword and instantly generate a one-of-a-kind T-shirt design—offering a new form of interactive, AI-powered shopping that blends personalization and creativity.